St. Laurent earned Maple Leaf Gold for Mom and Baby on the Move, in the Customer Service Experience/Engagement Category of the ICSC 2017 Canadian Shopping Centre Awards. Inspired by local parents, this free community program offered new moms, and dads, a twice-weekly opportunity to participate in a postnatal exercise program led by a recognized fitness professional Jules Sherlock of Fitness with Jules. Additional activities included a series of baby health practices, special retailer promotions and offers, and fun, infant-friendly, seasonal events.
“We are proud to be recognized by the ICSC for Mom and Baby on the Move,” states Carrie Irvine, Marketing Director, St. Laurent. “Seeing moms, dads and babies stroll their way through St. Laurent brought smiles to the faces of other shoppers and retailers.”
The perfect combination of fitness, social and learning, Mom and Baby on the Move attracted 1,775 participants in the weekday morning classes from March 2016 through April 2017. Many of the participants traveled past competing shopping centres to take part in this innovative program, confirming a draw beyond the primary trade area. The average attendance was 25 participants per class with the highest being 66!